My goal is to show you how properly planned growth experiments can help you to add $200,000 in revenue in just 10 months.
If that made you a bit curious, I promise it will be a worthy read.
To give you more context let’s start off with a short intro about Reinvently and why they approached LuckBoosters.
Reinvently is a renowned mobile solutions company established in California and Texas around 2010.
They are known for providing top-notch mobile solutions through a data-driven and iterative design and delivery process.
Reinvently approached us with three primary objectives:
To achieve their objectives, we adopted a Growth Framework that allowed them to formulate a solid go-to-market strategy through continuous experimentation.
Weekly calls facilitated the generation of “growth experiments,” while the concept of “seeding” helped the team to curate content from sales calls’ insights, fostering an effective thought leadership strategy.
We decided to prioritize content that speaks to customers’ pain points and distribution over SEO.
The team created articles with a customer-centric approach, addressing pain points and providing valuable insights.
Media planning became an integral part of the content creation process, ensuring maximum reach and engagement.
Together we developed an intelligent outbound process centered on social selling and Account-Based Marketing (ABM).
Here’s the TDLR version;
To enhance lead nurturing, we revamped Reinvently’s newsletter, segmenting the audience to cater to specific pain points.
Social media and email campaigns were integrated into their lead nurturing activities, resulting in increased opportunities and engagement.
To achieve these remarkable results, the following products were utilized:
The implementation of the growth strategy and various experiments led to impressive results:
Reinvently’s journey exemplifies the power of combining innovative strategies, customer-centric content, and targeted outbound efforts.
Through our Growth Framework, Reinvently not only achieved substantial revenue and pipeline growth but also solidified their position as a thought leader in the mobile solutions market.
You might get a feeling that this article (and our strategy) was all over the place.
“So what contributed to Reinvently’s fast growth?”
Have any questions? Shoot me a message, and I’ll be happy to answer.
Or – book a discovery call below to learn how we can help you.
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