April 13, 2020 · 4 min read
What is ideal customer profile? How to create ICP with template?
In a business, we invest a lot of resources to build a product or service. But there is something important missing in our marketing strategy.
November 6, 2019 · 3 min read
Social Selling: Generating B2B leads with LinkedIn
We'll explain how LinkedIn lead generation works: what approaches we've tried, what worked and ultimately, what didn't.