Whether you’re a startup looking to establish a strong market presence or an established brand seeking to revitalize your positioning and messaging strategy, we can help.
At LuckBoosters, we understand the critical importance of knowing your ideal clients inside out.
Our workshop dives deep into your business, market, and customer data to help you identify, understand, and engage with your most valuable audience.
Stay a step ahead of your competitors by discovering the hidden potential in the market.
Our workshop combines comprehensive market research with in-depth analysis of emerging trends, enabling you to identify lucrative customer segments and capitalize on untapped growth opportunities.
Expand your reach and watch your business thrive.
Expect detailed personas representing your ideal clients, customer journey maps that illuminate touchpoints and pain points, and a clearly defined ideal client profile that aligns with your business goals.
Armed with these powerful tools, you’ll be equipped to craft targeted marketing strategies, enhance customer experiences, and drive growth.
We’ll start by gathering all the a. Gather all relevant information about the B2B brand, including its industry, market positioning, products/services, and business strategy.
b. Collect existing customer data, such as demographics, firmographics, behavioral patterns, purchase history, and customer feedback.
c. Conduct market research to gain insights into industry trends, competitor analysis, emerging technologies, and customer needs.
d. Determine the workshop goals and objectives in consultation with the marketing agency and the B2B brand.
Then, we’ll jump on a quick call to align on workshop objectives, duration, and format.
Once the introduction is completed, we’ll conduct a brand analysis exercise to identify the brand’s competitive advantages, key strengths, and differentiators. Later, a SWOT analysis will done to identify internal strengths and weaknesses as well as external opportunities and threats.
We’ll present the target customer profiles to the stakeholders and conduct exercises to gain deeper insights into their demographics, psychographics, needs, pain points, and goals.
On top of that, we’ll also analyze the customer research data to identify common patterns, trends, and customer preferences.
Based on the brand analysis and customer research, we’ll facilitate exercises to define a unique positioning strategy for the brand. We will always encourage participants to brainstorm and articulate the brand’s value proposition, positioning statement, and brand promise. Then, we’ll validate and refine the positioning strategy through discussions, feedback, and group consensus.
We’ll move forward with exercises to develop key messaging pillars and core messaging elements that is aligned with the positioning strategy.
At the end of the workshop, we’ll summarize the key findings, positioning strategy, and messaging framework developed during the workshop. Plus, we’ll also provide participants with a clear action plan for implementing the positioning and messaging in their marketing efforts. Not only that, we offer post-workshop support and resources, such as templates and guidelines to assist in applying the newly defined positioning and messaging.
The workshop duration can be customized based on your specific needs and typically involves multiple sessions. We recommend involving key stakeholders such as marketing teams, sales representatives, product managers, and executives to ensure a comprehensive understanding and alignment.
Absolutely! Our workshop is designed to cater to various B2B industries and market segments. Through our initial research and collaboration, we tailor the workshop content and exercises to address your specific challenges and unlock opportunities unique to your business.
No worries! Our workshop is designed to work with the information you have available. We’ll leverage any existing customer data and conduct additional research to gather insights and guide the process. Our aim is to help you gain clarity and develop a deeper understanding of your ideal clients, regardless of your current data resources.
Fill out this short form and our project manager will be in touch within 48 business hours.
If we’re not a perfect match, we’ll refer you to other relevant resources within our network
